Olympic Technology

The Olympics of 2021 has been like no other.  From the perspective of the Olympic Committee, the event was delayed by one year due to the pandemic.  From the perspective of the athletes, the lack of attendees in the stands surely gave their events a different feel.  For the fans, routing from afar, the ubiquitous nature of the internet gave us all a myriad of viewing options and perspectives.  I especially appreciated the commentary provided by Kevin Hart and Snoop Dogg on Peacock which brought a whole new dimension to the event.

Often overlooked in the frenzy associated with the Olympics is the role technology plays.  This year’s Olympics saw the introduction of a multi-camera replay system which allowed the action to be captured from a network of 4K cameras that allowed replay scenes to blend together to give the appearance that the replay camera was floating around the action of interest.  There was a 2D/3D image tracking system that allowed comments such as the athletes name to be tagged to the individual as they competed in their event.  Image analytics and Artificial intelligence served to keep these information tags associated with the athletes despite the number of participants and the level of activity at the event.

Vision analytics and a host of other sensor technologies were utilized to capture biometric data on the athletes at some events so the audience had some feeling for the level of stress these athletes face.  Sensor technology was also used to provide feedback to coaches and in some cases gave an additional level of information to the event judges. 

Less visible were the use of robotics and autonomous vehicles.  The use of robotics were visible on field during some track and field events.  For example, the hammers from the hammer throw event were returned from the field to the throwing platform with small robotic delivery vehicles.  It has been estimated that there were 8-10 specialized robots that assisted in event management and additional units that served as guides and information kiosks for attendees complete with holographic displays.  In addition, there were reportedly 100 autonomous vehicles that served as shuttles for the athletes that ferried them from the airport and between some event venues.  Further, despite not going into commercial service until 2027, there was even a working Maglev in use at the Olympic venue that could travel at speeds more than 374mph.

Image recognition was used at the Olympics as a security screening system that allowed athletes and staff to be quickly identified and unidentified people in secure areas could be easily highlighted for security personnel.  While not a part of the original plan, this same system also served to identify individuals who had come into contact with people who might have been infected with the COVID virus.

For some events there were virtual-reality (VR) experiences that engaged spectators as though the spectators had front row seats for these events.   These VR systems utilized 8K technology in order to provide spectators with an ultra-sharp and clear immersive experience. 

There was also an instant translation technology that could be used by attendees’ cellphones.  This was a high performance system that has been designed to go beyond acting as a translation intermediary and instead created a conversational language interface between people who spoke different languages. 

A number of the buildings on the Olympic campus were equipped with Retrofit technology that sealed the surfaces of the buildings in a way that reduces the buildings CO2 emissions while extending a building’s structural life.

While it was not ready for the Olympic event in 2021, one company had even developed a satellite based system that could create a manmade meteor shower.

As the Olympics drew to a close, it seemed as though there should be an additional round of gold medals awarded for technology’s contribution to the games.  The Academy Awards, long known for the awards associated with entertainment excellence, has seen how technology plays a major role in progressing our understanding of technology and gives awards to recognize technological achievements.  Maybe it is time the Olympic committee should also award gold medals for technological achievements in support sports or the logistics challenges that must be overcome to bring these events to the public.

Data as a Strategic Enabler

Think about technology as a leg of a stool.  A stool with one leg is unable to stand up but when you add two additional legs it becomes a functional tool.  A platform that can be utilized for sitting or for a number of other purposes.  The other two legs of this stool are strategy and organization. 

Ten years ago, IT departments were set up as a centralized group of specialists who supported other departments who utilized technology to improve the business.  It was a true support function where IT staff did not need to understand the workings of the business as long as they could make things work.   However, over time, company employees started becoming much more technically literate.  They had access to technology at their homes and younger employees grew up in a tech enriched environment.  These forces of change are impacting IT departments, both their mission and their organizational structures. 

What has happened is that a lot of the services that historical IT departments were expected to provide has actually been shifted to the operational departments.  A modern IT department has taken on a much more strategic role for the organization where the functions of the IT department determine what the organization can and cannot do.  The IT task has essentially shifted.  Instead of IT providing support for other departments, IT has become the determiner of what the other departments can and cannot do.  This shift has made it critical that the IT department staff understand the business fundamentals of the organization. 

This same shift has also changed the organization structure of companies.  It is imperative that all departments in a company become accustomed to supporting their own tech needs – within the guidelines established by the IT department.  It has also made IT representation a critical issue for any conversation about corporate strategy.  Furthermore, these same winds of change have also changed the way companies are organized and the desired skill mix that is expected from IT staff and for that matter, the tech expectation of every organizational employee. 

These evolutionary pressures on an organization’s structure have not ceased.  Many companies have established data analytics departments and named a chief data officer or possibly a chief data security officer.  The departments and individuals demonstrate the growing importance of data for any organization.  It is expected that over time, every employee within an organization must have some familiarity with the data analytics field in the future.  Children who are currently in school have grown up in a world where data shapes the nature of the way life is lived.  As these children mature and make their way into the workplace, it is expected that they will take their appreciation for a data driven world into the future workplace.  And, like the emergence of technology served to redefine the IT role, the growing importance of data will change the role of today’s data analyst to become a strategic organization.  There will likely be a day when any strategic shift begins with a question about whether the organization’s data assets will be able to support and inform the transformation shift needed to activate such a strategy.     

Any organization must adapt as conditions in the market change or as their employee resources change.  The most challenging changes are those that require changes to the needed employee skill set or changes to the organization.  These changes are so difficult to navigate because they are not isolated and impact the entire organization.  If the organization knows and accepts that the need to change is fast approaching, they can prepare for the change well before the competitors have embraced the issue and put the company at a strategic disadvantage.  Companies must plan for their own data driven organization transformation today, knowing that their future survival may depend on it.